I should clarify a few things. I love VR Tuesdays. I have been to all four meetups. It’s always time well spent. Why the title then? Good question.
What’s unique about this meetup, and why I like it so much, is nobody knows. So many meetups have a person, who may or may not be a high-level operator, serving microwave reheated leftovers. Thanks, but tell me something I don’t know.
VR Tuesdays are the exact opposite; nobody knows.
It is clear nobody knows how to make big money in VR/AR yet. Well maybe someone does, but they are keeping it to themselves. I can’t say that I blame them.
If I was given a nickel every time someone said, “It’s too early to tell” I’d probably have more profit than anyone in the AR/VR space right now.
Sivan Iram of Upload had probably the most interesting presentation so far. He gave us the blueprint on becoming the next billionaire. It can be boiled down to one sentence: What behavior in VR is going to be equivalent to taking pictures of your food and posting it on Instagram?
In his presentation, all monetization strategies being used are variations of what is already in play. I asked him if he’s seen anyone with a unique monetization strategy? Nope.
What is the native monetization strategy for VR/AR that aligns value created with value captured? Figure that out and you’ll be laughing all the way to the bank.
Here’s the formula for success in VR/AR:
VR/AR + New Behavior + Monetizing New Behavior = Billionaire
Is that a horn growing out of your forehead?